If you are looking to be successful at marketing your business, there are a few basic principles that apply, whatever niche you’re in.

Once you master these basics and stick to them at every aspect of your business, your marketing life will be much easier and much more productive.

So here we go:

1. Always track everything you can.
2. Change only one thing at a time and then measure the effect.
3. The only thing that really matters, is what customers want.
4. Keep everything simple and easy to understand.
5. Always track everything you can.

Now I suggest that you stop and read these rules again, since I believe they will help you make sure you follow the best practices on your journey to your success.