SEO work does not stop after you’ve optimised your website or launched a campaign. You do not just sit around and wait for things to happen. Successful SEO requires constant work; it demands regular maintenance. You need to consistently assess your strategy to ensure that your site continues to rank high on search engine results pages.

While some are one-off SEO tasks, others need to be checked or performed monthly, quarterly or yearly. You cannot neglect these recurring tasks if you want to stay ahead of your competitors. Furthermore, proactively doing these essential SEO tasks is the best way to avoid critical issues which can prevent your from achieving your goals. It can even help you outperform your competitors!

If you have a pretty hectic schedule, it is best if you hire experts who can stay on top of things. With the help of a trusted SEO company, you are guaranteed that recurring optimisation tasks aren’t overlooked. Furthermore, you can count on these experts to ensure that you maintain or improve your rankings.

So, before the year ends, make sure that you accomplish the SEO tasks listed. This is not just to just to discover possible issues but also to assess your search engine optimisation efforts for this year as well as determine what changes to implement to achieve a better SEO ranking by 2019.

Evaluate Your Content

It is not enough that you publish content regularly. It is also highly important that the materials you post are relevant and of high quality. Over time, changes in your business or industry and content standards may happen. Hence, you may need to update or improve some of your posts to reflect these changes.

For example, if you have a service that you no longer offer, it is but logical that you remove content related to this service from your site so as not to mislead your visitors. But do not simply delete the content. Make sure that proper measures are taken to preserve inbound links and the traffic the page has gotten.

Also check the quality of your content. On top of grammatical and spelling errors, check if the writing style is consistent. Correct any errors you see. Rewrite any content that does not meet your current writing standards.

Assess Your Page Speed

Page speed greatly impacts user experience. It also affects SEO efforts since it is a known ranking signal.

Changes you make to your site, no matter how small, can have a negative effect on your page speed. So, it is imperative that you regularly check the loading time of your page. Ideally, a page should load in three seconds or less. If its loading time exceeds this standard, then you must identify and fix the issues that may be slowing down your page.

This task can be overwhelming if you have hundreds of pages. However, it needs to be done if you want to rank high on search engine results pages. This is where working with a reputable SEO company can come in handy. Meanwhile, if you are determined to do this task on your own, you can focus on testing select pages, specifically those that are critical to your business and those that drive 30% of traffic to your website.

Check Your Website’s Appearance and Functionality

Changes to your page or site doesn’t just affect its speed but may also have adverse effects on how it looks and functions. For example, WordPress plugins, which are known to negatively impact page load times, also have an effect on the website’s appearance and functionality. Hence, it is highly important that you regularly update your WP plugins. Moreover, see to it that these plugins meet current standards.

Remember, aside from page speed, a website’s layout also affects user experience. Users prefer websites that are easily navigable, enabling them to quickly find what they need. So, check how your pages look and if they are functioning smoothly on all major browsers.

Accomplishing these year-end SEO tasks is the perfect way to start your search engine optimisation efforts for the new year strong. However, please bear in mind that these tasks shouldn’t just be done at the end of the year but as often as you can for better SEO performance.

Let a trusted SEO company handle your recurring SEO tasks for guaranteed and better rankings. Call us at 019609023 or visit our website today!

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