You may have heard that 10 minutes time spent in planning saves 90 minutes worth of activity. Well it’s true.

Say I want to go from Dublin to Cork and I have never been to Cork before and I decide to just set off without a map or directions – where do you think I’ll end up?

Who knows – and that’s exactly what happens to most people’s marketing efforts – they spend some time going after a group of people, get no results immediately and instantly set off after the next group.

So create a plan, focus your activities, and keep to the script – all you need to do is notice the results you are getting and just modify your plan to take into account what’s happening.

Remember – it can take 5 contacts before some one starts to trust you.