Hello, people!

This week you will learn more about the magic acronym SEO (meaning Search Engine Optimisation) you have probably seen dozens of times. So how could understanding of this magic drive your website to the top positions in Google, Yahoo, or Msn.com within specific search terms your ready-to-buy customers type in when looking for your products?

SEO means that your website is “optimised” for search engines, meaning that, ideally, your web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your website traffic which might lead to further sales generation.Getting a top 5 search ranking in Google, Yahoo! and recently in MSN.com as well is the key factor to advertise your product online. Optimising your website will generate more traffic than all of your other Internet Marketing efforts combined. By simply getting traffic coming to your website, you have got better chance to generate more sales….

During the 3R Boost Your Website Traffic Workshop you will learn about SEO and pay-per-click (PPC) campaigns before you waste a lot of money on a campaign that doesn’t work. This ebook provides essential overview of SEO and, together with the workbook coming from the workshop, it will help you to launch or optimise your online advertising campaigns with Google Ads, Yahoo! Search Marketing (formerly Overture) or Microsoft AdCenter. However, given the current market trends in Ireland, we will focus on Google Ads above all.

Although SEO might seem to be a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also a possibility of abuse. This can finally lead to your website being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “White Hat” SEO) and those that search engines do not approve of and attempt to minimise their effect (referred to as “Black Hat” SEO or spamdexing).

Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average website owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.

Well this is just shorly now, will write about this topic somewhat more in the coming posts. However, if you cannot wait and are hungry for information on SEO, contact me now.