As a business owner, you can’t neglect SEO. It should be part of your overall marketing plan. Optimising your website is the key to being found online, to finding new clients and growing your business.

When done the right way, SEO is a powerful tool that can help your business compete even with the big, established brands out there. It can solidify your organisation’s online presence and ensure its longevity.

Let’s be honest though. Properly optimising a website is not easy. It is a task that requires know-how, experience and tools. Only reputable SEO specialists have these things.

Professionals know how to do SEO the right way. With their expertise, they can create and implement strategies that can make your website rank well on search engine results pages (SERPs).

Here’s the thing:

If you choose to work with professionals, you don’t just have to select a reputable company. You must also pick the right SEO package as this is integral to the success of your optimisation efforts.

However, choosing the package that best suits your needs can be difficult if you do not know what these options are all about. To help you pick the right one, below is a guide on SEO packages in Ireland:

Inclusions in SEO Packages

The inclusions vary depending on the package. The most basic package usually includes keyword research, link building, technical website analysis and content review. These are the services which you would usually find in an SEO starter package. This is typically meant for websites which have not been optimised yet.

There are also packages which include removing Google penalties. What is this service? Basically, Google penalises sites which used “black hat” SEO practices. When this happens to your site, it’s going to drastically affect its rankings.

The penalty needs to be lifted; otherwise, your optimisation efforts will just go to waste.

Removing the penalty is a laborious task, one that requires knowledge of Google processes. More importantly, recovering from it (improving your ranking) isn’t easy. These are some of the reasons why specialists should handle this job.

Another inclusion is content writing. As it has been repeatedly said, content is highly valuable when it comes to SEO. Search engines put a premium on sites which put up new, high-quality content regularly.

Fresh, well-written articles do not just improve a site’s rank on SERPs. They also add value to it, making the site more credible to online users.

Standard and Customised SEO Packages

You may also come across what are called standard and customised packages. The standard kind includes fixed SEO services, designed to meet the needs of all kinds of organisations – be it a local business or an international company.

Meanwhile, in a customised package, services are chosen based on the needs of a specific company.

Here’s an example:

For a site that has been penalised, a penalty removal service may be included.

Which is better – a standard or a customised package? Generally, a customised package is better since you can pick services which are really going to benefit your company. With this, you can be certain that every step needed to rank high on SERPs is taken.

However, customised packages tend to be more expensive than the standard ones. This is one of the issues raised by a number of small business owners.

Fortunately, there are SEO firms which offer customised packages which are built from standard modules. For example, 3r’s SEO standard packages are fully customisable. You can remove services which you deem aren’t necessary. At the same time, you can include those which you believe are greatly needed by your site, i.e., monthly content creation.

One-Off and Monthly Packages

A one-off package involves doing several SEO work for a fixed duration like an SEO Setup package. In this package, work focuses on making the site SEO-ready. This includes identifying keywords for the pages, setting up title tags and speeding up the site, amongst others. The work may be accomplished in a month or two (depending on the provider) after which a report is given to the company.

Meanwhile, a monthly package entails on-going work. This may include creating strategies, fixing technical website issues, making adjustments to adhere to algorithm changes, etc. An integral part of this project is a monthly report that informs clients about what has been done so far and what goals were met.

The type of package you’d choose depends on your objectives and budget. However, please do keep in mind that SEO isn’t all about overnight results. It takes months before your site ranks well on SERPs for your chosen keywords.

Unless you know how to optimise your site (for one, creating and implementing strategies), monthly packages are better than the one-off types. These kinds of packages are what you need to build a lasting and positive online reputation, get a steady stream of visitors and earn more.

Searching for SEO packages that meet your budget and needs? We offer a host of customisable packages for business of all sizes and types. Call us today on +353 (0) 89 466 2000 or +353 (0) 1 960 9023!

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Image by Gerd Altmann from Pixabay