Hello People!

If you want to boost your website traffic, the first step you have to take, is to create your customer value proposition. Success in a company is governed by three key factors;

1. How valuable, your target market believes, your offering is.

2. Your ability to market, sell and service the offering.

3. The quality and skill set of your management team.

Many excellent companies have all 3 ingredients for success. Where strong management teams, or entrepreneurs, have a great offering, but realise they may need help in the marketing and selling of their product to reach their true potential, they should turn to external experts.

Some companies seem to find the selling and marketing of their products a particularly daunting task. The reason is that their product is often intangible. Many companies find huge difficulty in accurately articulating their Customer Value Proposition (CVP).

Without a clear definition of value to your clients, it is going to be difficult or impossible to formulate your sales and marketing messages to define why people should purchase from you. When creating your CVP, there are 5 key steps, which lead to 5 deliverables:

1. Know your Customer
Select Target Customer
Deliverable: Customer Needs, Wants & Pains Identified

2. Know your Product or Service
Identify Customer Value
Deliverable: Customer Benefits identified

3. Know your Target Market
Select Target Markets
Deliverable: Addressable Market identified

4. Know your Competitors
Choose Competitive Differentiators
Deliverable: Competitive Differentiators chosen

5. Create your CVP Statement
Create a Value Proposition
Deliverable: Value Proposition createdWe are able to help with this crucial task via our 3R Customer Value Proposition full-day Workshop that is strongly recommended to take before attending the 3R SEO Workshop. However, if you decide to go just for the SEO one, we will cover the topic of CVP briefly at the beginning. Without a clear CVP statement, you cannot move forward with your SEO and PPC strategy.