Friends. This doesn’t mean you need to know thousands of people, but “friends” in social media terminology simply mean contacts, or people you are connected with through your profiles.

Usually you can add your “real world” friends and customers just by checking whether they have a profile on that particular social site. If so, you can request to add them as a “friend”. As you make more and more friends this way, you will notice that you can easily get introduced to the friends of your friends, join groups – and that’s when things start to move.

The more friends you have, the more influential you become – since all that you publish, will be visible to your friends.

It is also very important that every time you run a seminar or an open day, you talk about it in your profile pages. You can also take pictures of the past events and place them in your profile, so that people can get an idea of what your events look like, and maybe they will want to come along to the next one.

Online marketing has become a huge industry these days, and social media, as one of its part, are a great way of promoting your company online, effectively.