Even though there are lots of definitions of various marketing strategies, and some of them might get really complicated, you can take the simple and smart approach – strategy can be basically anything – you just need to define it, take action and measure the outcome so that you can improve it in future.

However, probably the best approach is to pick your target niches, know where to find them, define the best ways to approach them and then have a set of marketing messages ready that will appeal to them.