Do you have a business that you want to take online? Make sure your overall strategy includes search engine optimisation (SEO).

Many company owners are not aware that building an Internet presence for their business does not end when their website goes live. Work should continue for the site to get traffic and eventually, achieve its goals – be it to reach more people or generate money for the business. This is where SEO comes in.

In this day and age, SEO is no longer a “nice-to-have” but a “must-have”. This is especially true for small and medium enterprises.

The websites of SMEs, when properly optimised, can help these businesses compete with their bigger, more established rivals. Simply put, effective SEO equalises the playing field, enabling the Davids in the business world to go toe-to-toe with the Goliaths.

If you are planning to build and optimise your website, below are some important SEO information you should know.

Speed Matters

When it comes to SEO, website speed is on top of the agenda. Search engines, particularly Google, want fast websites. In fact, the search engine giant has long admitted that speed is one of its ranking signals for desktop searches. Just last year, Google made speed a ranking signal for mobile searches as well.

Take note:

“Fast websites rank better on SERPs than slower ones. Furthermore, users prefer speedier pages. In fact, Google said that sites with a page load time of 10 seconds recorded an average bounce rate of 123%. Moreover, reports state that the revenues of slow retail websites immensely suffer as their conversion rates fall by as much as 20% for every second of delay in their loading time.”

Optimise for User Intent

 In determining the best answer for a specific query, search engines used to rely on factors such as relevancy, proximity and keyword match, amongst others.

The case is different now though, particularly for Google with its Search Journeys. Here, the leading search engine company puts a premium on user or searcher intent when choosing content to display on the search results pages.

“Search intent, sometimes referred to as buyer’s intent, is basically the “why” behind the search query or keywords. It is about knowing what the users want to achieve when they made the query. Are they making a query to look for information or because they want to make a purchase?”

 “Understanding the intent behind the queries your users are making can help you create pages that have the content they are looking for. Consequently, since search engines want pages that address searcher intent, your page, if it provides the answers searchers need, has an excellent chance of being on top of the search engine results pages (SERPs).”

 Here’s the deal:

“With the arrival of Search Journeys, optimising pages for intent should be an integral part of your overall SEO strategy… Remember, with the shift from answers to journeys, pages optimised for intent are going to top Google’s search engine results pages.”

Work with a Reputable SEO Specialist

Successfully making a site rank high on SERPs is not something you can achieve just by simply reading tutorials online. Moreover, this is not something you can master overnight. This endeavour requires knowledge, skills and experience – only SEO experts have these.

So:

If you want your site to rank well on SERPs, you need to work with an SEO service provider. Just make sure though that you do not pick just any firm. Go for one with real SEO experts.

“Choose a company with a proven track record of delivering results for their clients. In this case, this means a firm that has successfully helped businesses rank high on SERPs.”

“With experts at the helm, you can be confident about hitting your targets.”

Be meticulous when selecting an SEO company in Dublin. Research as much as you can about the firm. Look for testimonials from previous clients. Talk with the company’s representative to learn more about them and their service.

Keep in mind, the success of your website (and business as well) would lie in the hands of the SEO company you work with. So, choose wisely!

Looking for a trusted SEO company in Dublin? 3r is one of Ireland’s leading providers of SEO services. Call us now at 019609023!

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Image by Gerd Altmann from Pixabay