SEO content can come with many difficulties to the online world. Scamming and web spam can be a big problem on the internet so Google needed methods to keep untrustworthy articles at bay. It causes a stop to unnecessary traffic by finding shameless plugs for sites through the false identity of being an informative piece of writing. Noted as being an algorithm it is still unclear as to what technical indicators are allowing Penguin to succeed but one thing is for certain; it has definitely had an effect on the online community in terms of irrelevant content and marketing ploys being reduced.

What does Google Penguin look for?

There are certain aspects of websites and blogs that are merely repetitive, mundane articles lacking any quality created by opportunists attempting to market companies and products; in other words spam. They do this by fitting keywords into their content which will generate fast and large amounts of results from Google users due to the relevance of the words to the most popular searches. The other criteria Penguin looks for are the unnatural amount of links to other websites on a page that has little relevance to the content itself. This is cheap marketing that needs to be stamped out in order to clear up the Google search engine.

How effective is it?

It did have a big impact on the traffic levels of many sites with many being hit hard by it. This forced changes to SEO content throughout the World Wide Web but after a while people were able to get around this by removing certain amounts of keywords and links. It is extremely difficult to monitor every single site and rationale behind their creation. Certain sites would require in-depth assessment to conclude any wrong doing and unlawful marketing tactics.

Warning for websites

Since the introduction of Google Penguin creators of websites should remain vigilant to any rule breaking and messages from Google that may warn them of website misuse. If there is an unnecessary amount of keywords used to generate exact match searches then you are likely to be warned for your content and you must check your website for manipulation SEO tactics. This may be costly in terms of time and effort but the results will outweigh the repercussions. If you are flagged as an inappropriate website you are vulnerable to huge losses in traffic and page hits or even having your website shut down.

How Google Penguin is sustainable

As stated previously, nobody is too sure as to what exactly enables Google Penguin to recognize the criteria that point to an inappropriate blog or webpage. Google is pretty secretive in terms of releasing its methods, for obvious reasons that websites will use this knowledge to avoid detection.  There has recently been another update to the Penguin algorithm in order to optimize its efficiency in preventing inappropriate web content. This now applies to a variety of languages, too.

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