Achieving search engine visibility should be a priority for your small or local business to be profitable. While paid advertising can help you appear immediately on search results pages and gain targeted traffic, SEO offers lasting results and higher returns in the long run.

Successfully optimising your website for search engines is not an easy endeavour, given search engines’ ever-changing algorithms and the amount of competition. It involves a complex process and requires consistent effort.

This is why it is best for business owners like you to work with experts. But before you hire one, it would be helpful to know the types of SEO services in Dublin.

The DIfferent SEO Services in Dublin

SEO Consultation

How exactly can optimising your website help your business? What is your website’s SEO health? What work should be done to improve your search engine rankings?

Get expert answers to your questions with an SEO consultation. If you are on the fence about optimising your website, this service is right for you as it can help you understand the benefits of being visible on search engines.

Some agencies offer free SEO consultation. So, you don’t lose anything talking to an expert; instead, you would be gaining knowledge that can be useful for your site.

SEO Audit

To craft a good SEO strategy, you need to know your website’s overall condition. It’s not just about its appearance but also its “Googleability” or ability to appear on search engine results pages. This is what an SEO audit is for – an evaluation of your site’s SEO health.

A comprehensive audit provides information about your website’s SEO efficiency and uncovers site errors and weaknesses. It also identifies changes that need to be made to improve your rankings. Most importantly, the audit gives you an insight into your competitors – their rankings and the tactics they are using.

The results of the SEO audit are compiled in a report. The format and turnaround time varies per agency. But you can expect trusted companies to provide an easy-to-read yet thorough report delivered in the shortest amount of time.

SEO Set-Up

This service is for new websites or those which have not been optimised yet. It involves website analysis and keyword research as well as SEO titles and meta tags creation. It also includes technical SEO, content review and link building.

Simply put, this service has all the basics needed for your website to meet SEO standards and be more visible on SERPs.

SEO Strategy Management & Growth

SEO is not a one-off strategy. Continuous work is necessary to maintain or improve your rankings and get more visitors. This means developing and managing SEO campaigns as well as enhancing your optimisation strategies. For example, working on additional keywords to reach more people and grow your earnings.

It also includes making the needed adjustments or changes to keep up with the ever-evolving SEO world. You see, to provide an excellent experience to their users, search engines tirelessly tweak their algorithms.

Google, for example, makes around 500 to 600 changes to its ranking algorithm. Websites that fail to keep up with these changes end up getting penalised. They may even experience a significant drop in their rankings.

SEO Content Writing

Publishing valuable and engaging content is an integral part of a successful SEO strategy. It is not enough though that you have good quality content. Search engines want you to publish fresh content regularly. SEO agencies know this which is why they offer SEO article creation.

This service is about ensuring that your website has SEO-friendly content that users find useful and compelling.

SEO agencies employ writers who have mastered the art of writing for search engines and users. They produce content that ranks well on search engine results pages and more importantly, converts visitors into customers.

Choosing the Right SEO Services for Your Business

What service/s you choose mainly depends on your goals and your resources.

If you simply want experts to help you hit the ground running, then the SEO set-up service is what you need. But please know that making your website SEO-ready is just the first step in attaining organic search visibility. Optimisation work cannot stop if you want to appear on the first page of SERPs and be the top result.

So, if you only get the SEO set-up service, make sure that you continue optimising your website. You have to develop and run SEO campaigns and monitor your sites SEO health. You can do the work yourself or create an in-house SEO team.

Alternatively, you can hire an agency and avail of their SEO management service. Many business owners find this option more cost-effective than having an internal team manage their SEO. It allows them to save on manpower-related expenses but still get access to expert service.

You can do the same thing – hire an agency to create and implement your SEO strategy. Worried about the expense? You shouldn’t be as several SEO companies offer different packages. You’d surely find one that is best for your needs and budget.

Meanwhile, if you have an internal team handling your website optimisation, you can still benefit from working with an outside SEO company. You can consult with them to get a “second opinion” about your strategy. An external expert can provide valuable insights which can improve your SEO campaigns.

In conclusion, while every agency is different, you can trust them to offer most of the services mentioned above along with other specialised ones like Local SEO, voice SEO and Google penalty removal.

When choosing a service, it is important you take your needs and budget into consideration. It is also imperative that you choose a trusted agency that understands what your business needs and how much money you can spend.

Are you looking for SEO services in Dublin? Check out our packages and choose the best one for your business and budget. Call us today on +353 (0) 89 466 2000 or +353 (0) 1 960 9023 to schedule a free SEO consultation.