Do you know how effective is your your marketing? Which is the half of the marketing costs which you spend uselessly? How much of what you spend on marketing is actually effective?

How many sales a given campaign generates? Are the sales team happy with the quality of leads that marketing supplies?

If you don’t know answers to these questions, you don’t know how much revenue you are leaving on the table.

Therefore, you now probably need the following:

• An understanding of what actually worked and what was a waste of money
• A benchmark for success, showing you where you could have got value for money
• An idea of where to focus your future marketing budget to get results and what you should be looking at when creating your next marketing plan