Sales are the lifeblood of any business, but getting them is easier said than done. With the right marketing plugins to promote your brand, though, you’ve got the power! In this listicle, we’re introducing some of the top WordPress plugins to help you launch your brand to the next level!

Best WordPress plugins for Marketing and Sales for Your eCommerce Store  

1. Yoast SEO

Visibility and discoverability are a must element in every eCommerce store’s growth, so optimum SEO optimisation is required for any WordPress-based website. In many ways, Yoast SEO plugin helps you drive organic traffic and improve the content strategy for your website. It has a wide range of tools and tips that develop your stores to give better performances, guiding your website up the search results.

It further deals with the technical SEO side of your store: the plugin ensures proper meta tags, canonical tags, and schema configuration, as well as proper XML sitemaps, so your store is well-organised for search engines. Also, this plugin provides an advanced content analysis and readability check that assures you to optimise your content in such a way optimised for both search engines and users.

With other popular tools like Elementor and Semrush, Yoast SEO integrates nicely. Hence, it will only ease things for you as you enhance your SEO efforts without many complications. It is easy to set up and saves you lots of time and effort, hence proving to be an invaluable tool for any WooCommerce store owner.

2. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce from WebToffee helps you create advanced coupon and discount offers that boost sales. Use BOGO deals, gift card coupons, and combo offers to engage customers. Advanced discount rules ensure targeted promotions, driving higher conversions. Offer exclusive discounts based on purchase history or recoup lost sales with cart abandonment offers.

Using the pro version of the advanced WooCommerce coupon plugin, you can set up countdown banners to create urgency and encourage immediate action. You can also welcome new customers with signup coupons and generate coupon codes in bulk for larger campaigns. Giveaway coupons add free products to the cart or allow customers to select from preset options, enhancing the shopping experience.

3. SeedProd

SeedProd is a complete WordPress website and landing page builder. It allows you to create custom headers, footers, templates, and WooCommerce pages without coding. With its no-code approach, full site editing is simplified, making it accessible for users of all skill levels.

You can utilise this to create pages like “coming soon,” “404,” “maintenance,” and more. SeedProd’s drag-and-drop builder makes pages lightweight and fast, allowing anyone to create a site or landing page easily. Plus, no theme is required for this.

You can use SeedProd as a turnkey solution or integrate with other builders like Gutenberg or Elementor for added flexibility.

4. URL Coupons

URL Coupons for WooCommerce simplify discount applications using unique coupon URLs. Using the plugin, you can generate coupon URLs that apply discount offers instantly upon clicking. This feature can reduce cart abandonment by eliminating coupon code fields and also enhance campaign reach with these shareable URLs.

Create personalised or event-specific coupons, making shoppers feel valued. Assign products to coupons for automatic cart additions when discounts are applied.

Redirect customers to specific landing pages, enhancing better navigation. Additionally, you can generate QR codes for your coupons, which adds convenience and makes sharing simple for both online and offline promotional campaigns.

5. OptinMonster

OptinMonster helps create popups and opt-in forms to grow your email list, leads, and sales. It allows you to design popups, floating bars, spin-a-wheel campaigns, and interactive forms easily. The plugin also integrates with popular email marketing services, CRMs, and eCommerce platforms.

Optimised for web and server performance, OptinMonster ensures your popups don’t slow down your site while effectively boosting conversions.

6. WooCommerce Product Recommendations

WebToffee’s WooCommerce Product Recommendations generate smart suggestions to boost sales. With this plugin, you can configure product suggestions using filters based on conditions and display them on Shop, Category, Cart, Checkout, or product pages.

You can choose when to display recommendations based on product or user behaviour. Use built-in templates like related products, bestsellers, or new arrivals, or create custom product recommendations with extensive filters and options.

Other features include support for all product types, such as simple, variable, and subscription products. You can also display recommendations in a grid or slider format and dynamically hide out-of-stock products to ensure relevant suggestions. A free version for the wordpress product recommendation plugin is available in the wordpress repository.

7. AffiliateWP

AffiliateWP offers a simple solution for launching your affiliate program. This plugin integrates easily with WooCommerce and 28 other plugins. You can track referrals using links, coupons, landing pages, or direct link tracking and customise onboarding, approvals, and payouts. Get detailed reports to grow your program effectively. Pay affiliates with one click using Stripe or PayPal, saving time.

The plugin also provides a custom-branded affiliate dashboard for affiliates, allowing easy access to key information. In addition to recurring commissions, you can set up lifetime and personalised commissions. 

Leverage growth tools, such as email marketing and leaderboards. Customise workflows using hooks, templates, and REST API.

8. WPForms

WPForms offers a streamlined approach to creating various forms for your site, including contact, feedback, subscription, and payment forms that support Stripe, Square, and PayPal. It includes pre-built templates and workflows that help users without technical skills.

The drag-and-drop form builder allows for quick form creation, typically taking less than five minutes for different purposes, such as marketing, donation, or registration forms.

Mobile responsiveness is a key feature, with every form optimised for speed and SEO. The WPForms plugin ensures quick performance by fine-tuning queries on both the front and back end. Forms can be easily embedded on any page, with options to include optimised titles and descriptions to boost search visibility.

9. WebToffee Subscriptions for WooCommerce

Another popular plugin is the WooCommerce Subscriptions. Using it, you can build recurring revenue with simple or variable subscription products in your store. 

The plugin enables various add-on features like free trials, sign-up fees, flexible timeframes for renewal, including daily, weekly, or yearly, etc. Moreover, the plugin allows you to synchronise renewal dates for all of your subscribers on the same day while also providing options for recurring discounts. 

Automated reminders for expiry and renewal dates enable effective communication with subscribers and thus customer retention and management of subscriptions.

10. MonsterInsights

MonsterInsights connects your WordPress site to Google Analytics effortlessly, enabling data-driven decisions. An integrated analytics dashboard provides actionable reports directly in your WordPress dashboard.

Customised reports highlight essential statistics, eliminating unnecessary information. Users can easily identify what’s effective and what requires improvement. MonsterInsights simplifies the process of understanding analytics, empowering you to enhance your online presence.

11. GDPR Cookie Compliance

The WebToffee GDPR plugin for WordPress is used to display a cookie banner on a website so that visitor consent for cookies can be attained. This would ensure compliance with privacy regulations like GDPR and CCPA.

 This all-in-one consent management solution scans the third-party cookies on your website and auto-blocks them, enabling both implicit and explicit consent as required by law. 

Among other options, the plugin is fully designed to show cookie banners based on a visitor’s location to allow users to opt into certain categories of cookies, while it also supports integration with Google Consent Mode v2 and IAB TCF v2.2 for greater privacy.

12. SearchWP

Enhance your WordPress search functionality with SearchWP. This plugin makes custom fields searchable, addressing a common limitation of default WordPress search. Users can customise and refine data during indexing to deliver optimal search results.

SearchWP Live Ajax Search offers AJAX-powered live search for your forms. This feature allows visitors to see results instantly as they type, improving the customers’ overall journey.

Powerful on-site search provides valuable insights into visitor behaviour. Understanding search activity helps identify customer needs and preferences. With SearchWP, improve your site’s search capabilities and help visitors find exactly what they want.

13. HubSpot

HubSpot is a CRM platform offering essential marketing, sales, and customer service tools. Each tool works effectively on its own, but the combination enhances its power. The HubSpot WordPress plugin provides easy access to these features.

Build relationships with your audience while growing your business. This all-in-one plugin allows for contact management, email marketing campaigns, live chat, and customizable forms.

Key features include live chat, custom forms, and email automation.

14. WooCommerce Product Feed

Product Feed Pro for WooCommerce simplifies the creation of channel-optimised product feeds for your store. You can set up feeds tailored for various multichannel commerce platforms, including Google, Facebook, Instagram, TikTok, Pinterest, and more.

The plugin supports all Google shopping platforms, including Google Local Product Inventory, Google Merchant Promotions, and Google Product Reviews. You can even sync WooCommerce products with your Facebook catalogue via Meta Business Suite to improve your brand visibility on Facebook and Instagram.

Plus, the Product Feed for WooCommerce plugin lets you manage all your product feeds from a single page and see the status of feed refresh updates in real-time. Advanced filters and conditions allow selective inclusion or exclusion of specific products or categories.

Conclusion

That’s a wrap, guys!

Now’s the time to kickstart your marketing strategy with these awesome plugins. Just make sure to weigh factors like scope, cost, and scalability before choosing the tool that best fits your eCommerce store.

Which one do you think can be a game-changer for you? Let us know in the comments below!