1. Appropriate Structure
There is a special 4mat you should use for all your marketing materials. By answering these 4 questions in this specific order, you will be able to attract the most of customers:

• Why? Give them a reason to read more/contact you etc.
• What? Tell them what the benefits of your products are.
• How? Explain clearly how they can get the benefits.
• What..if? Show them what happens/does not happen if they contact you now.

If you manage to merge all these using a bit of creativity, you will create a marketing piece that will not only attract customers, but they will start to really want to buy your products!

2. Enticing Graphic Design
Unless you are a professional graphic designer yourself, it is always a good idea to have these items (or at least the most important ones) designed by a creative professional who will make sure that the colours match well; they will pick a combination of fonts that best reflect your company’s style, and give you lots of creative ideas you can then use effectively – don’t worry, these services don’t need to be as expensive as they might seem at the first sight.

3. Killer Headline
your business owners quite often ask themselves, “Why do I get no responses from my adverts?” Some of the responses you would get from a marketing expert might include the following;

• Your ad was too small!
• You should have used colour!
• You needed a better design to show it off!
• Your logo is wrong!
• Too much copy!
• Too little copy!
• Call to action was not clear enough!
• Etc.

They could all be right, and most of them could have helped somewhat, to your marketing effectiveness. But the real thing that pulls a response, once you are addressing the correct target market is the headline!