Q. How can I market effectively with a small budget – I can’t afford the glossy brochure the agency quoted me for.
A. Even if you had money, with the wrong content, you still could not afford the brochure. It is what is in your marketing communication that matters. Go ask one of your customers why they bought from you, what they use it for and how they put a value on it – and hey presto you have your marketing pitch. Now go to 5 guys like your customer, and ask them if they would like the same benefits your customer has – tell me how you do!

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