Another important part of a web page from SEO point of view are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal.

What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for SEO purposes, make sure it contains your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Enquire about products now”.

Similarly, your pictures also have so called alternative text (set as “alt” tag), which is the text that people will see when their browser for certain reason cannot display the picture.

You can also see alt tags when you hover over the picture with your mouse.

To make sure your alt tags contain your best keywords, you will probably need to talk to your web developer.