One of the crucial steps of search engine optimisation would be to include your keywords in the headings of your page – in HTML code these are marked as <h1>Heading 1</h1>, <h2>Heading 2</h2> etc. You should have only one Heading 1 and more Headings 2 and 3 on any page.

Headings are a very important attention-grabbing essence of your pages. People will not read your entire content. That’s why it is smart to divide your pages into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.

For the SEO purposes, make sure that your headlines are marked <h1>Headline#1<h1>, <h2>Headline#2</h2> etc. and that they contain your best keywords. Apart from the keywords, use words like “zero-cost, proven, benefit, first, discover, complete, exclusive, how to…” in order to gain people’s attention.