As you may know from the time I started to post, Search Engine Optimisation is a great factor that generates online incomes and advertisement at the same time. Also it has the particularity to get a high ratio of Return On Investment, therefore it is well adapted to SMBs that sometimes struggle to compete with bigger companies. So why do not you try it? Not fancy? Lazy? Look I am going to give you all the advantages of SEO so that you are aware of its stakes!then if you are not competitive no excuses at all!

SEO benefits can be divided into two categories: Tangibles advantages and intangibles ones.

Tangible advantages:

Cost-effective Customer Acquisition :
As Search Engine Optimization does not represent a huge cost, almost free, this is the best way to attract new customers without investing as much as in TV, News paper or other offline communication support.

Fixed Costs
Unlike other operating costs, SEO charge is relatively fixed, so SMBs can pilot their budget like before with no need to worried about!

Customer Acquisition – Targeted Prospects
As SEO requires to select relevant keywords that depends on the business activity of the website owner and that Search is demand-driven, consequently any visitors that refers to any of these keywords in search engines will find the website looked for

Greater chance to turn prospects into buyers
High ranked website generate much more traffic, thus it attracts prospects in huge quantity if we consider the amount of queries made per day (millions). In case visitors are satisfied with the website they can become customers

Now let’s talk about intangible advantages, you will be suprised for sure:

Credibility/Brand Perception
In general Consumers think that big brand businesses appear on the top on search engines results page. So by finding a SMBs website first ranked customers will think that it is a reliable and powerful brand, therefore it is an excellent to increase brand credibility.

Brand Visibility
Given the fact the SEO lead to a long term positioning, consequently it increases the possibility of being seen by visitors. So the brand enjoys an excellent visibility, it is like a permament ad.

Long term positioning
SEO allow to a website to stay long term in the search rankings compared to internet ad. So companies that have such website have more chance to get the attention of customers in a very long period

Findability
Finally one of the most important advantage of doing a search engine optimization is that it increases the findability which is very crucial to be seen and contacted. Without a great findability, prospects will visit others website and buy things from competitors sites. Therefore this is a turning point of the SEO concept

You have just discovered the amazing hidden advantages of SEO, Congratulation! now just imagine if you associate this to a google adwords campaigns: You will be the king of Internet trust me! So contact us now to find more advantages and information!