Once we have optimised the website for customers, let’s make sure that Google and other search engines will find it and show it to people who type in your related search terms.

Search engine optimisation (SEO) means “optimising” your website for search engines, so that, ideally, your website will come up as one of the first 10 sites when people search for keywords related to your. This is essential to your website traffic (understand, “number of visitors”) which might lead to further sales leads generation.