We all know that Eskimos primarily use snow to build houses. How then could you sell them more of something, which is abundant and free? But what if you had a type of snow that did not melt in the summer, yet still had the insulation properties of snow in the winter. Do you think you could sell that to the Eskimos?

This is a great proposition; we can actually solve three problems at once. The first problem being that their houses melt in the summer. This means that they need different forms of shelter, like skins, in the summer months. The second problem is that the skins are not as warm as their igloos are in the winter. The third is that they are probably fed up with building two houses a year – especially when they could build one that lasts for twenty years.

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