It is important to understand the structure of your Google Ads account before creating particular Google Ads campaigns. Namely there are three levels:

• Your account
• Ad campaigns
• Ad groups

The first one, Your Account – there you have set your email address, password and billing information. Within each Campaign, there are particular settings common for all its Ad Groups, such as the daily budget, geographic and language targeting, distribution preferences and end dates. On the third level you create ad variations and keyword groups which are stated just for that Ad Group.

We recommend that you structure your ad groups based on the individual products you offer.