To support and enhance your SEO, the major search engines offer an opportunity of pay-per-click advertising. This is a special form of online campaigns where you pay just when people click on your ad so that they are directed to your website. Your ads will be shown when your campaign keywords are searched for in a particular search engine, however, you do not pay for these impressions, you pay only for the clicks your ads receive.

The beauty of using pay per click campaigns (PPC) is that you can see your link on the first page in Google (sponsored search section) literally within minutes, as opposed to SEO where it can take months to get listed for your main keywords.

Now we will guide you through the process of the main sponsored search provider – Google Ads.