Background

The National Training Centre (NTC, www.ntc.ie) comprises five schools and colleges, providing training in the areas of health related fitness, orthopaedic sports massage, neuromuscular and physical therapy, as well as pilates and osteopathy.

Having invested into their website redesign recently, they understood very well that in order to succeed online, they need to rank at the top of the search engines.

Therefore they wished to obtain top positions for a wide variety of keywords relevant to the training courses they provide. How did they find the company to help them with this task?

“When the National Training Centre decided to seek out SEO services, the process was very simple. Open a browser and search Google for Search Engine Optimisation in Ireland. Whoever appears top of the list obviously knows what they are doing. 3R were top of the search results so it was a no brainer to go with them,” said Greg Merriman, the Chief Administrative Officer of NTC.

Methodology

“At the beginning of every SEO job, the first thing we look at is the website itself and whether they are effectively communicating the value they offer to their customers,” said Simona Rusnakova, SEO specialist at 3R Sales & Marketing. “NTC did a brilliant job with their new website, so we could easily move on to the keyword and competitive research. After setting up the meta tags and other areas of the on-page optimisation, we proceeded with link building, submissions to web directories and article marketing. We now continue to closely monitor the rankings and take actions to maintain or even improve the keyword positions.”

Results

“Our relationship has lasted over two years now and we are very happy with the results which 3R have achieved for us. We appear in the number one place for all our relevant search terms and while our ability to expand is limited because of the nature of our educational business model we have achieved full enrolment on our programmes in a much shorter timeframe than that which existed before using SEO.

I would recommend 3R without hesitation and would also advise any business using SEO services to make sure that they are in it for the long haul as any benefits achieved through initial optimisation can disappear quickly if SEO is not carried out constantly. I look at SEO as a service akin to electricity, i.e. it’s a bill that has to be paid every month but which provides a valuable service.” Greg added.

About 3R Sales & Marketing

3R Sales and Marketing (https://www.3r.ie) is an Irish sales and marketing consultancy founded in Ireland in 2004, providing clients with proven sales, marketing and business strategies that are strongly based on business growth.  Key services provided are online marketing, sales and marketing strategy, customer service training and business English courses for non-native English speakers.