Hi,

I hope you had an exciting week. I sure did.

First, like always, I have been doing a lot of reading and I love it.

Then, I have been working on a new homepage of a client with Peter.

It made me think about website design in general. Designers are artists, they can and often do make great stuff, but are they customer-oriented like we guys are obsessed about? Who does the company trust when it comes to the content? Is it the computer-engineering or the marketing expert?

In addition, I have helped to craft a new sales assessment report plan. More direct, clearer, more informative, it is really a nice piece of work which I’m proud of.

I also helped in the conception with somes ideas for one customer (although it’s free, I still like to think of them as customers, motivating you to do the best…).

Finally, I have been working on a new Marketing Plan Template with some interesting ideas and theories inserted. Peter brought a more practical side to it, always thinking about the customer and differentiating 3R from the rest (marketing=customer-oriented, product-differenciation…).

I forgot to mention that I have been cold calling by phone to sign up to our SUCCESS newsletter. Most sellsman will tell you that cold calling is one of their dislikes (including me), yet it is a mental thing: see it as a game to win, if they say no, they reject your offer not you etc…

My challenge is that they are only positive aspects and not a negative one, so they feel like they must be a trap or something…”why is he calling to get my email address to send me free valuable information for my business?”

Well, I guess at 3R, helping people is a natural belief and attitude of ours.

See you in a week and all the best until then.
Joachim

PS: if you know anybody that would be intereted in our newsletter, please let him/her know about it or sign that person up directly at www.3r.ie, if you really care.