Whenever you consider marketing in print media, such as newspapers or magazines, always keep in mind these rules:

• Only ever take out an advert if you are also to have an article which points you out as the expert in your field
• There is not much point in advertising where your competitors are – focus on pieces that customers actually read!
• Plan your advertising every year and spread your budget according to the best periods to get more customers
• Don’t always subdue to great offers from people selling advertising in newspapers and magazines – be a strategic planner!
• Always check who reads the magazine, and how many customers on average buy it
• Negotiate the best price for advertising in print media
• In your advert, always include a testimonial and a clear call to action
• Have your ad professionally designed – you will save yourself a lot of issues with the print medium advertising representatives about getting the colours right, using the correct format etc.
• KISS – keep it simple, stupid – remember, less is more