What is the image of your your company in public? Do you know which tools you can use free to get your name out there?

How can you work with media people in a way beneficial to both sides?

To succeed in public relations and marketing, here are a few things you need to master:

• Know how to use press releases to tell the your world about your news
• Understand what to do when you get interviewed for TV or radio
• See how you could get more business by organizing seminars and other events
• Find out whether sponsoring is the right thing to do
• Know what to do when things go wrong and your public image is endangered