If you are a business owner in Ireland, you already know the importance of maintaining an online business even if you run a brick-and-mortar store. Many executives, however, find that their websites are not doing as well as they desired. If you follow some easy steps, then you will soon see the results that you desire.

To learn more about Irish SEO Guide please call us now on 019609023.

SEO Title Tags

Your title tag is the very first interaction your potential customer may have with your company, so its importance cannot be overstated. Do not lie to a potential customer by promising something that the page does not deliver. Titles should be kept under 95 characters. In an ideal world, your primary keyword would come first followed by your secondary keyword and your brand name. The title, however, needs to be readable and make an emotional impact with the viewer. Numerous studies show that using numbers in the title encourages people to share your content.

Headlines

You need to break the information on a page down into scanable chunks because it allows the reader and the search engine to tell exactly what information is contained in each section of the page. If you make a mistake in your title tagging, then the search engine will use your headlines as your title. Listen as John Mueller of Google talks about headlines:

Content

Content still reigns as king when it comes to SEO. Develop content that is as true today as it will be a decade from now. Open your content by relating to a problem that the customer is currently having and show how your product helps to solve the problem. When you are looking at keywords, do not overlook the importance of choosing longtail keywords, especially those that are location based such as SEO for businesses in Ireland. Think about the products that your company is selling and use keywords that will drive your targeted audience to your site. When we worked with EasyBuyCarParts, we created pages that would rank each car part that the company sold. Their rankings immediately improved. Likewise, when we worked with Quigley Preservation Ltd., we helped them create quality content on their pages and their rank instantly rose.

Link Building

It is important to link the pages in your site to authority sites that internet users already trust. Wikipedia, .edu and .org sites are usually considered very good choices. If you are in a niche market, however, make sure to link to sites that people in that industry trust as authorities. These may be your partners, suppliers, customers or industry organizations. It is vital to continually keep your links updated as pages change within other groups. Likewise, encourage high-ranking domains to link to pages on your site, but avoid sites full of spam. If you have trouble getting links, then advertise in Ireland business directories that are used by your targeted audience. When we created an authority site for Fixmyback, they started receiving more targeted traffic.

Social Media

Google and other search engines protect their algorithms very carefully. We do know that having people share your content online helps your site to rank higher. One easy way to encourage this is to share your content on your social media sites and encourage readers to share it when they find the content useful. When we worked with Painting Dublin, we made sure that their clientele constantly knew what was happening. Their targeted traffic started finding this outstanding company more often.

If you are looking to make your website rank better, then please contact us today.

To learn more about Irish SEO Guide please call us now on 019609023.