It is recommended to run at least one public seminar every year. An alternative to this could be an open day, a barbecue, a training day or any other social event, open to public, but primarily targeted at customers. Make sure you follow all steps necessary to have the event a success:

1. Create flyers & web page content to promote the seminar
2. Write a press release and send it to local newspapers
3. Distribute the flyers to your partners & all people who contacted you previously
4. Invite your customers and people from all your networks
5. Enjoy the day!
6. Ask for feedback – have evaluation forms ready, which you can easily turn into testimonials
7. Have a follow up in mind – “why” will you contact attendees after the seminar? (Email them the presentation, offer a free consultation/guide etc.)

Now it’s your turn to come up with an event that will be really interesting to customers so that they will get to know you and maybe become your customers. Sometimes, even a professional public speaker could help.