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- For each of your main pages, go to the External Google Ads Keyword Tool, pick your country target (just above where you are going to write the keywords) and paste the relevant keywords from your brainstorming and reviewing competitors’ websites.
- Hit “Get keyword ideas” and sort the results by “Local Search Volume” by clicking on that heading in the table
- Pick up to 7 best keywords – based on the average local search volume and relevancy.
- In theory, those keywords with the highest search volume should be your target keywords. However, you might find that you need to go for a lower volume keyword that might provide better (and achievable) PPC marketing results.
