Hello, people!

You may know, there are 3 types of companies:

1. Those who forecast.
2. Those who respond to the stimuli.
3. Those who wonder at what happened.

To which category would you set yourself?

So for the beginning, I am starting with a basic strategic planning tool, the SWOT analysis. It is used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture or in any other situation requiring a decision. It involves monitoring the marketing environment internal and external to the company. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

This week I have analyzed a Dublin-based company operating in computer business. Then Peter should use it by doing some strategic planning for them.

If you want to create any marketing strategy the useful thing you can do is to start with a SWOT analysis. Anyway, knowing the internal and external situation of the company is just the beginning of strategy planning so do not finish here. The tool will show you, if performed adequately, what your strengths to apply or develop based on what is happening around you. And by contrast, what weaknesses elimination you should concentrate on.

The true value of the SWOT analysis is in bringing this information together, to assess the most promising opportunities, and the most crucial issues. That’s how this tool helps you by planning.

Apart from playing with the SWOT analysis my work in 3R this week included the following:

• Getting through the background information on 3R Sales and Marketing
• Work on the new website of 3R Sales and Marketing
• Editing the pictures for the 3R new website within Adobe Photoshop
• Looking for logos of 3R partners
• Creating this blog, that made me real fun!

That is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona