It can be difficult to evaluate the return on your investment in marketing your website when certain data such as sales and financial profit do not come into play like regular businesses. This is where technical aspects such as online metrics and social analytic tools can help you to determine how well your website content is being received and the amount of page views you are receiving. You could analyse your success in terms of views, length people stay on, feedback and shares throughout social communities all presentable in graph forms which can fall into daily, weekly, monthly and yearly categories.

Not only can certain analytical software determine who has been on your page but also how they ended up there and whether they headed your advice. You need to take a look at what works for you remembering that this is your website not anybody else’s. Certain things such as like and share buttons allow you to see how viral your content is going along with the appreciation of your work. You can offer options to receive information through emails and see how much people opt in to this. To conclude how well your website is doing you should learn how to use Google Analytics. This will present you with analysed data which can identify problematic areas which need improved and forecast future results. You can then tailor your marketing strategy to receive the desired outcome you would like from your website content.

Ways to adapt your website:

New ways of communication from your readers to yourself which can incorporate chat and messaging functions, new page layouts and appearance can also improve your online reception by others. Incorporate your entire social media palette into your website to engage with your readers. This may include Facebook, Twitter, LinkedIn, WordPress blogs and Google+. You can embed the URLs for each of these into your website and vice versa; linking your website on each of your social media forms. You can then see what content is not doing well by the way it is not liked or shared which you can then remove or change. SEO is also a great way to generate views so research key terms you should use that will become relevant to popular Google searches.

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