You should have a general idea of how many leads you need to generate from individual marketing campaigns, where to get them and how much money you can spend to get these leads next year. However, when setting up a marketing budget, it is crucial that we allocate it to the most profitable customer groups – and that’s what this post is all about.

Look back at your marketing strategy and divide this total number of leads between individual customer groups and ways to approach them. Then assign a monthly budget to the individual customer groups, based on the total value the individual marketing campaigns are meant to generate.

If you want to learn more on how to set your marketing budget, you might want to click here now.