Any professional SEO specialist will tell you that an audit is integral to the success of your optimisation efforts. Determining your website’s SEO health is a must before optimising your website or running SEO campaigns.

But how much does an SEO audit cost? The price of a professional audit starts at around €270+VAT. Several factors affect the cost of this service. Hence, these variables need to be considered to come up with an accurate audit quote.

If you want to know exactly how much you would be spending, it is best to contact a reputable SEO company in Dublin. Many trusted companies now offer a no-obligation SEO quote. So, there is no reason for you to hesitate about requesting one.

Free Vs. Paid SEO Audit – Is There a Difference?

Before we discuss the price of an SEO site check-up, let’s look at the free audits offered by companies.

You might be wondering why you should pay for an audit when some SEO specialists offer it for free. You should know that while free and paid checks have the same purpose, the results they provide are different.

To be more specific, free audits are not as extensive as paid ones. Hence, you won’t get a comprehensive picture of your site’s SEO health as the data gathered is limited. Meanwhile, paid audits provide an in-depth and customised assessment of your entire website.

Nevertheless, a free check can still be useful, especially if a reputable SEO specialist evaluates the website. It can give you an idea of the work needed to help your site rank higher on search engine results pages (SERPs).

2 Main Factors that Affect SEO Audit Cost

As mentioned earlier, the price of the audit will vary for each company. The actual cost would depend on factors such as:

Website Size

This factor has a huge impact on the overall cost of the audit. Basically, the price of assessing a website with 150 pages is higher as compared to one with 70 pages. This is because reviewing a website with numerous pages requires more time.

So, you can expect audit costs for enterprise-level sites to be more expensive than small business websites.

Most agencies specify what their standard SEO audit package covers in terms of the number of pages. If your site has more pages, you may be asked to pay an additional fee.

Type of Audit

The kind of audit that would be performed also affects the price. Is it a comprehensive check, covering all SEO elements? Or will it just be a link, content or technical review?

Different kinds of audits involve different amounts of work. So, the price will vary depending on the elements that need to be assessed.

Other factors that can affect cost are the SEO company’s experience and the turnaround time. You can expect higher fees given their extensive experience and the quality of their service. Also, expediting the audit will cost you more than sticking to the company’s standard turnaround time.

SEO Audit Cost: What Does It Include?

The inclusions vary per company. However, in most agencies, the cost includes the assessment of the website and a report detailing the SEO company’s findings.

A comprehensive SEO audit by a trusted company would typically include checking all aspects of your site – technical, link and content, as well as your competitor’s site and SEO strategy. Some even do a social audit.

The format of the report is also different per company. Moreover, its length depends on the type of audit done and the size of the website. For a comprehensive audit, you can expect the report to have a minimum of 30 pages.

Aside from the website evaluation and report, some SEO companies give recommendations on addressing the errors. They also suggest strategies to improve the site’s overall SEO health. However, it should be noted that implementing the recommendations or strategies is no longer covered by the standard audit fees.

Many agencies have SEO packages that combine SEO audit and ongoing SEO work or campaigns. You should consider getting this instead of just an audit if your goal is to have a healthy and optimised site. Remember, identifying errors and issues is just the first step in improving your rankings on SERPs and getting more sales.

How much will an SEO audit cost for your website? Talk to our SEO specialist and request a free quote today! Call us on +353 (0) 89 466 2000 or +353 (0) 1 960 9023 or leave us a message on our website.