Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

You may be aware of new techniques that other marketers might not want you to know about
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