Ranking high on search engine results pages (SERPs) requires consistent work. You should not stop your SEO campaign even if you are already at the top of the results.

Remember, SEO is a highly competitive arena where tactics are ever-changing. Pausing optimisation work, even just for a month, can already have a drastic impact on your rankings.

To avoid wasting the work that you’ve done and losing your progress, you need to actively create and implement campaigns. It is not enough, though, that you develop and launch campaigns. You have to develop and run effective strategies to achieve your goals.

What Is an SEO Campaign?

It pertains to the synchronised work geared towards improving your rankings on SERPs. As part of a long-term strategy, the campaign involves various elements such as link building, keyword research and content creation.

Contrary to popular belief, these are not created for the sole purpose of making a website rank first on SERPs. Effective SEO campaigns can result in increased traffic and a better conversion rate. To add, they deliver more targeted traffic, which leads to more sales.

They can also improve your website’s reputation, resulting in more visitors and revenues. A good reputation is essential for businesses to thrive, especially in the online sphere where unscrupulous entities abound. Users or visitors must trust your website enough for them to purchase your goods or services.

Simply put:

An SEO campaign enables website owners and marketers to target multiple goals. This is one of the reasons why it is considered a cost-effective digital marketing strategy, one that has lasting benefits.

Tips on Creating an Effective SEO Campaign

Now, how do you run a successful search engine optimisation campaign?

SEO Audit & Competitor Analysis

It starts with knowing your website’s SEO health and what your competitor is doing.

Before working on your website, you need to conduct an SEO audit to learn about its issues. Ideally, it should be a comprehensive assessment – technical, on-page, off-page and content – to ensure that all problems are uncovered.

You should also conduct a competitor analysis to learn where your rivals are at in their optimisation efforts. Doing this gives you an idea of what keywords they are using and ranking high on as well as strategies that are and are not working for them.

Keyword Research

Once you are done checking your site’s SEO health and your competitors, you can begin with your keyword research. It is important to select the right keywords as they will be part of the succeeding steps.

Here, you have to understand your target customers, specifically what they are searching for. Put yourself in their shoes and think about what search terms they might be using. You can use tools to ensure that you pick the right keywords.

Campaign Goals

You may think that there is no need to set goals as the campaign’s purpose is supposedly clear – make your website rank high on search engine results pages. But this does not happen overnight, especially for competitive keywords.

This is why it is essential that you strategise first – start with less competitive or specific keywords. Also, have realistic expectations as achieving results in a week or two is not a reasonable target.

Remember, SEO is not a sprint but a marathon. It takes time before you achieve the results you want.

Publish and Optimise Content

Create content optimised around your chosen keywords. It is imperative that you write SEO articles that are comprehensive and authoritative.

Studies show a correlation between search engine rankings and article word count. To be more specific, long-form content (1,500 words or more) ranks higher than short ones (under 500 words).

Here’s the thing:

While the length of the article matters, do not solely focus on the word count as quality is also essential. Make sure that you provide articles that have accurate information and are useful for your audience.

Lastly, make sure your content meets the requirements of the search engines. Make it SEO-friendly by completing elements such as meta descriptions, title tags and page URLs.

Link Building

Your campaign won’t be successful if you do not build backlinks. For one, Google, the world’s leading search engine, includes links as part of its ranking algorithm.

The goal is to get a substantial number of links to your site. However, do not sacrifice quantity for quality. Remember, linking to questionable or spammy sites can hurt your rankings.

Monitor Your Progress

When you have done all that is necessary for your campaign, the next step is to monitor its performance.

Check out the amount of organic traffic that your website is receiving. If it is going up, then you are on the right track. If it is declining, you may need to tweak or overhaul your strategy.

You should also monitor your keyword rankings, bounce rate and site authority. Likewise, it is imperative that you keep track of your clickthrough rate (CTR) and the number of visitors who went ahead and viewed your site from the search page.

These are the main things you need to do to have a successful SEO campaign. Admittedly, these are not easy tasks, so it is best to hire a professional SEO specialist. Letting experts develop and run campaigns is an intelligent choice – one that allows you to achieve your marketing goals while focusing on other aspects of your business.

Do you want to improve your rankings on SERPs, get more traffic and have more sales? Let professionals handle your SEO campaigns! Call us now on +353 (0) 89 466 2000 or +353 (0) 1 960 9023 or click here to leave us a message.