Once you have a few very powerful marketing messages that enable customers to see clearly the value in your products and when they hear what is in it for them, it will feel good to buy from you.

So think about the following when you put the headline on your next flyer:

1. How could you polish the message and is there a way you could improve any word of it?
2. Is there a way you could test individual marketing messages by asking customers how much they value the benefits you used in the messages?
3. Imagine you could transfer each of these messages into powerful testimonials from customers – what would be the best way to do this?