To be able to get a full idea of the efficiency of individual online marketing tools, we suggest that you watch how much you spend on the individual tools, specifically if you decide to use Google Ads:

• Google Ads Spend (€) – How much did you spend on Google Ads in a particular month
• Clicks from Google Ads – How many clicks did you get from Google Ads
• Leads from Google Ads – How many leads did you get from Google Ads
• Cost per Click – How much on average did you pay for a click
• Cost per Lead from Google Ads – How much on average did you pay for a lead from Google Ads
• Google Ads Click through Rate – What was your click-through rate in Google Ads, eg what percentage of people who saw your ad actually clicked on it and visited your website