Hi everyone,

I hope you had a great week. I want to say that I sure did with this little break but the weather was so dreadfull that it would be a lie. Anyway, I first experienced the weather conditions for which Ireland is famous for.

I have now accomplished a third of my internship and achieved many things. I have got to admit that it has been a thrilling experience until now. The amount of knowledge that I have acquired has just been tremendous. I look foward for the rest of my limited time.

I have started to work on the lead generation project. Amazingly interesting. Who doesn’t want to have better leads?

I also forgot to mention that 3R’s website (www.3r.ie) is one of the best ranked website on Yahoo (www.yahoo.com) for key words that describe us. (type “increase sales Ireland” for example).

Finally, I am studing the work of an expert in internet marketing and there are a couple of good ideas (although most of it is basic stuff). It will take me a couple of week to go through all his stuff but the returns in knowledge will be important for 3R and for me (and eventually for you if you need our expertise). You can always learn something from anybody…

This week, I offer this advice: Do you have problems with sales? If so, maybe it is because you talk about features instead of benefits (a classic mistake). You need to show the value to your cutomers so that he/she wants to buy (customer-oriented). What is the return on investment that the customer will get? What value does it bring to him? If you adopt this approach, your sales will explode.

See you in a week and all the best until then,
Joachim