An ebook, or, electronic book, as it is called, is simply a short or longer book you can view on the screen of your laptop, or even on your iPhone.

Don’t feel daunted by any technicalities – it’s a simple document, usually saved as a pdf file, which you can email your clients or prospects, or it can be available on your website for download.

Even if you are an expert on your, it sometimes might be a challenge to know where to start and how to approach writing this masterpiece. Remember, on every single page of the ebook you will put your contact details, so you better make sure it will only enhance your company image – so the quality must be excellent.

You can come up with free tips for your and give them out as a gift when somebody signs up for your newsletter or just use it as an introduction to your company. Make sure you make the use of all content you have already created – you can even put together your newsletter articles etc.

It is very important to make sure that your ebook has these items:

• Value adding content
• Contact details to your company
• Call to action – eg. “if you need more advice, call us now”

To promote your ebook, here are a few hints:

• Mention your ebook on your website and your blog
• Submit it to ebook directories
• Email your related websites about it and ask them to promote it
• Offer it as a free gift to your customers or prospects