Hi!

This week has been a wonderful week, very sunny and very busy! We have completed a new free sales and marketing assessment for a new company. It is always so interesting to write some reports for a variety of businesses. That is the big value of 3r – we have the opportunity to work with diverse companies in a broad range of industries, which provide us with diverse opportunities for learning.

Our free assessment might not be free anymore in few weeks. Peter has listened to our partners and customers advice, who told him that the assessment was too valuable to offer it for free! So thanks a lot for all your enthusiastic feedbacks.

This week, I would like to share with you my very bad experience with the famous company Sony. Last week, I bought a MP3 player from them as a present for my friend. After trying the product we realized that it was not the product we expected. We couldn’t listen to mp3 or wma music without converting them into a Sony format with a Sony software. Something that was not mentioned on the packaging…

I was very angry and I called the customer service to share my disappointment. They just refused to take the product back because it is not in their company policy. They just explained me that it would make them wasting too much money.

As a result I will never buy any Sony product again, and I will make a very bad publicity of the brand to my relatives and my friends. On one hand the company saved money, but on the other hand they lost some potential customers.

Sony is a very good example of what companies shouldn’t do. Once you have sold, don’t dump your prospect-turned customer and the “word-of-mouth” will only be more positive!

Don’t forget that a company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy them, they not only help us grow by continuing to do business with you, but by recommending you as well.

I wish you the best.

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