Unless you set appropriate marketing measures and track them, you won’t see the direction you are going and foresee the future you are approaching.

By analysing what you have done, and how your team measures marketing success, you will have the foundation of a truly effective your marketing plan, which means you can ensure sales can then bring in more revenue. You probably don’t want to miss the chance.

It is good practice to have a sheet, which you keep on hand and update as you go along.

This makes it easier to budget effectively the following year, since you track the results of your marketing spend. You should track each individual marketing campaign, so that when it comes to next year’s budget, you will know what works, and what to ditch.