When selling particular your service, it is a good idea to summarize it in a simple brochure – again, with some very specific content.

Below you can see a few ideas on what should a successful brochure contain:

Front Page

• Attention grabbing image that is attractive to customers
• Your logo
• Powerful Heading
• Message that addresses a customers’ problem or responds to one of their desires
• A genuine testimonial from one of your customers
• Your contact details

Inside Pages

You can use this space to describe individual products in more detail, introduce your company or solutions, however, always keep in mind all essentials of advertising success outlined above.

Don’t forget to tell customers exactly what to do next, and every single page must have your contact details on it.

On the last inside page, you can also have a simple contact form.

Back of the brochure

• Your logo
• Message that addresses a customers’ problem or responds to one of their desires (different from the one on the front page)
• Another genuine testimonial from one of your customers
• Your contact details

These ideas could also be adjusted and applied to flyers which are just a simpler version of brochures, usually targeted more specifically on one particular offer.

While applying this approach, you must make sure that your brochures are well aligned with the rest of your marketing strategy, and also that they stand out as unique and special.