Your marketing plan is a document that clearly states why you are in business, what you have to offer your customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.
Bearing in mind that you are a small business, the strategies outlined here are practical and take into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.
Today the marketplace is very competitive and changes constantly; that is why you need to update your marketing plan regularly, at least once a year.
In today's modern society, we are all hell bent in getting as much as we can, in the limited time available to us. So why bother giving things away to your customers?
What can you give your customer today, that will make you and the person you give it to, feel great? And you can give lots of them to lots of customers, and it doesn't cost you a cent.
Well many people are altruistic, like Bill Gates, who has pledged $20bn to charity - but he can afford it! So can you give things away right now - yes you can, because it's free.
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