“Sex Sells”

Sex sells! Why? Because it arouses emotions and people always make decision based on emotions. So if you can gear your message in such a way as to attract people’s attention and so that they sit up and take notice they will then look as far as answering to themselves the next question:

What’s in it for me, and that is what you must address. Do that, and do that well, you will have cracked the most important milestone to successful marketing that there is.

In essence your message and imagery must create a burning desire in the recipients mind, so that they contact you and want to buy.