If you want to know more about guerilla marketing, I would advise you to go on the website www.gmarketing.com/articles/. I found some useful tips for SMEs on this website.

Guerilla marketing is an unconventional marketing technic intended to get maximum results from minimal resources. These unconventional techniques can turn small businesses into huge successes for a ridiculously low cost.

Guerilla- marketing techniques are quite vast – you can imagine many techniques to generate more traffic:

– A free gift that you offer to your customer– like a free appetizer in a restaurant or a free brochure. Find something that your customer will enjoy receiving. Therefore, you are quadrupling your exposure to customers from complimentary businesses in exchange for giving your customers something that they perceive as a gift.

– Website co-branding. You can build up a strong partner network and link your websites together.

– Be a guest columnist in a newsletter. As an expert, you can offer to write a column where you will provide valuable and interesting information. By having a brief bio at the end of the column, the readers who have an interest will have the information necessary to contact you for further information.

– Hire people who wear costumes, tee shirts, balloons with your company name, colors and logo … to attract attention and promote your company.

– Post cards, direct mail campaigns, on-line journal, Google adwords campaign…

It is quite useful tactic for small companies with limited financial resources to reach their goals like generate more leads, boost traffic on your website, increase profits and revenues…

I wish you a wonderful week, with lot of sun I hope!

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