Being able to put a face to the content you are reading is vital in today’s online world of spamming and scamming.  Google+ Authorship allows you to have your work verified so that it links to your Google+ account showing all readers who you are; that you are a real person with existing feedback and recommendations from Google.  When you do this you can gain a reputation throughout the online community and with this increased trust and respect comes more page views thus acting as a great marketing tool.  Here are two helpful links to get you started:

1. https://plus.google.com/authorship – now you can even add your company email address!
2. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

 Read a full post on Google Plus Authorship [this will be a hyperlink to the last month’s post you wrote].

Provides large social platform and analytics to your business in order to connect your content to others.  It also provides the necessary marketing data you need to increase targeting research and sales.

1. Do this yourself or ask your webdesigner to add AddThis social share buttons to the beginning and end of the content of all pages on the website

A great way to market your content is to have accompanying videos. More people are likely to take your work seriously when extra effort has been put in to provide informative information. The problem is getting them seen in Google searches. With Youtube Video Mark-Up you can properly index your videos within Google so that it is apprpriately advertised in relation to specific queries that are searched. This will not only help you gain more views but help answer many people’s questions and solve their problems. Here is a simple way to get started:

1. When adding a video, just paste this code into the HTML of a snippet on your website where you want to have it, and replace the current video code below (in bold) with the code of the video you are adding to the website (you will find the code of your video in its URL, eg http://www.youtube.com/watch?v=c44WGAwAWKo):<p><object width=”165″ height=”95″ type=”application/x-shockwave-flash”data=”http://www.youtube.com/v/c44WGAwAWKo&amp;hl=en_US&amp;fs=1″ rel=”media:video” resource=”http://www.youtube.com/v/c44WGAwAWKo&amp;hl=en_US&amp;fs=1″ xmlns:media=”http://search.yahoo.com/searchmonkey/media/” xmlns:dc=”http://purl.org/dc/terms/”>
   <param name=”movie” value=”http://www.youtube.com/v/c44WGAwAWKo&amp;hl=en_US&amp;fs=1″ />
   <param name=”allowFullScreen” value=”true” /></object></p>
2. When done, check whether Google got the video markup correctly – type the page’s URL here: http://www.google.com/webmasters/tools/richsnippets