Google Ads can be a powerful tool for businesses looking to reach their target audience and drive conversions. However, getting started with Google Ads can be overwhelming, and without the right guidance, it’s easy to waste time and money on campaigns that don’t deliver results. That’s where a Google Ads consultant comes in – an experienced professional who can help businesses create and execute successful campaigns that meet their marketing goals. But with so many consultants to choose from, it can be hard to know what to ask to find the right fit for your business. In this blog post, we’ll outline the 17 most important FAQ’s to ask a Google Ads consultant to ensure that you’re working with a knowledgeable, experienced professional who can help take your campaigns to the next level.

Here are 17 important questions to ask a Google Ads consultant:

1. How can Google Ads help my business reach its marketing goals?
2. What is your experience managing Google Ads campaigns?
3. Does it make sense for your Google Ads Consultant also to be an SEO expert?
4. How should a Google Ads Consultant approach keyword research for Google Ads campaigns?
5. How should a certified Google Ads expert measure the success of a Google Ads campaign?
6. How do you use custom campaign settings in your Google Ads account?
7. How would a Google Premier Partner approach optimizing a Google Ads campaigns?
8. How do you determine the most effective bidding strategy for a campaign? 
9. What types of ad formats would a Google Ads Agency recommend for different types of campaigns?
10. Should your Google Ads Partner experiment with different ad targeting options, such as location and demographic targeting?
11. What is the best approach to creating ad copy and landing pages for Google Ads campaigns?
12. What are best practices when using Google Analytics to track a Google Ads’ campaign performance?
13. How do you stay up-to-date with the latest changes and updates to the Google Ads platform?
14. What is the optimum approach to managing budgets for Google Ads campaigns?
15. How important is it to manage and optimise campaigns for different devices, such as Laptops, desktops, tablets, and mobile?
16. What are the importance and value of A/B testing ad copy and the corresponding landing pages?
17. What is the best approach to optimizing Google Ads campaigns for specific industries or verticals?

These questions can help you assess the consultant’s experience, skills, and approach to managing Google Ads campaigns and ensure that they are the right fit for your business’s specific needs.

1. How can Google Ads help my business reach its marketing goals?

Google Ads can help your business reach its marketing goals in a number of ways:

1. Increased visibility: Google Ads can help your business appear at the top of search engine results pages (SERPs) when people search for keywords related to your business, increasing your visibility to potential customers.
2. Targeted advertising: Google Ads allows you to target your ads to specific audiences based on factors like location, demographics, interests, and search terms, helping you reach the people most likely to be interested in your products or services.
3. Cost-effective: With Google Ads, you only pay for the clicks or impressions your ads receive, making it a cost-effective way to advertise your business.
4. Measurable results: Google Ads provides detailed reporting and analytics, allowing you to track the performance of your campaigns and make data-driven decisions to optimise your advertising strategy.
5. Increased website traffic: By driving more clicks to your website through Google Ads, you can increase your website traffic and potentially generate more leads or sales.
6. Brand awareness: Even if people don’t click on your ads, seeing them at the top of SERPs can increase brand awareness and familiarity with your business.

Overall, Google Ads can help you reach a wider audience, increase website traffic, and drive more conversions, all while providing measurable results and cost-effective advertising.

2. What is your experience managing Google Ads campaigns?

A Google Ads expert would likely answer this question by highlighting their level of experience managing Google Ads campaigns, their track record of success, and any relevant certifications or partnerships they hold with Google. They may provide examples of successful campaigns they have managed for clients in various industries and discuss their approach to optimizing campaigns based on data-driven insights. Overall, they would aim to showcase their expertise in managing Google Ads campaigns and their ability to deliver results for their clients.

Based on the information provided on the website https://www.3r.ie , it appears that 3R has experience managing Google Ads campaigns for a variety of clients across multiple industries. They state that they are a Google Certified Partner, which suggests that they have met Google’s stringent requirements for expertise in managing Google Ads campaigns and have a proven track record of success.

3R Marketing also highlights case studies on their website that showcase successful Google Ads campaigns they have managed for clients in various industries, such as healthcare, finance, and retail. They mention that they use data-driven insights and a strategic approach to optimise their clients’ Google Ads campaigns and drive results.

Figure: One of our Clients

Overall, based on the information available on their website, it appears that 3R Marketing has significant experience managing Google Ads campaigns and has a track record of success in delivering results for their clients.

3. Does it make sense for your Google Ads Consultant also to be an SEO expert?

It can make sense for a Google Ads Consultant also to be an SEO expert, as both disciplines are closely related and can have a significant impact on a website’s traffic and conversions. By understanding both Google Ads and SEO, a consultant can develop a more comprehensive and effective approach to digital marketing. For example, an SEO expert can provide valuable insights into keyword research, on-page optimization, and content strategy, which can inform the development of Google Ads campaigns. Additionally, a consultant who is skilled in both disciplines can ensure that there is consistency in messaging and branding across all digital marketing channels, which can improve the user experience and increase conversions. However, it is important to note that while there is overlap between Google Ads and SEO, they are distinct disciplines with different strategies and tactics. Therefore, it is important to work with a consultant who has expertise in both areas to ensure that the campaigns are fully optimised and aligned with the overall marketing goals.

Having a Google Ads Consultant who is also an expert in SEO can provide several advantages:

1. Holistic approach: By having one person who is knowledgeable in both Google Ads and SEO, you can develop a more holistic approach to your digital marketing strategy. This means that the consultant can optimise your campaigns for both paid and organic traffic, ensuring that you are maximizing your online presence.
2. Cost-effectiveness: If you hire a separate consultant for Google Ads and SEO, it can be more expensive than hiring one person who can do both. This can be especially beneficial for smaller businesses with limited budgets.
3. Improved keyword research: An SEO expert can provide valuable insights into keyword research and identify high-performing keywords that can be used in both Google Ads and SEO campaigns.
4. Better ad copy and landing pages: An SEO expert can also help improve the ad copy and landing pages by ensuring that they are optimised for both paid and organic searches. This can lead to better quality scores, higher click-through rates, and, ultimately, more conversions.
5. Comprehensive analytics: By having one person who is knowledgeable in both Google Ads and SEO, you can develop a more comprehensive approach to analytics. This means that the consultant can track and analyse both paid and organic traffic to provide more insights into the overall performance of your digital marketing strategy.

Overall, having a Google Ads Consultant who is also an expert in SEO can provide several advantages and lead to a more effective and efficient digital marketing strategy. Read an earlier blog on SEO Vs Google Ads here.

4. How should a Google Ads Consultant approach keyword research for Google Ads campaigns?

A Google Ads consultant should approach keyword research with a thorough understanding of the client’s business goals and target audience. The consultant should start by brainstorming a list of relevant keywords and phrases based on the client’s products or services. They can also use tools such as Google Keyword Planner, SEMrush, or WebCEO to identify additional keywords and assess their search volume, competition, and estimated cost-per-click.

Once the consultant has a list of potential keywords, they should organise them into ad groups based on their relevance and search intent. This will help ensure that the ads shown to users are highly relevant to their search queries, increasing the likelihood of clicks and conversions.

It’s important for the consultant to continuously monitor and optimise keyword performance throughout the campaign. They should regularly review search terms reports to identify new keywords and negative keywords, adjust bid strategies based on performance, and refine ad copy to better align with the keywords and search intent.

Overall, a successful approach to keyword research for Google Ads campaigns requires a deep understanding of the client’s business, target audience, and competitive landscape, as well as ongoing analysis and optimization to ensure maximum campaign performance.

5. How should a certified Google Ads expert measure the success of a Google Ads campaign?

A certified Google Ads expert should measure the success of a Google Ads campaign by looking at various key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), return on investment (ROI), cost per action (CPA), return on advertisement spend (ROAS) and overall campaign performance. These metrics will provide insights into how well the campaign is performing, which keywords and ad groups are driving the most traffic and conversions, and where adjustments can be made to optimise performance. Additionally, the expert should set clear goals and objectives for the campaign and regularly track and analyze the data to ensure that those goals are being met.

6. How do you use custom campaign settings in your Google Ads account?

A custom campaign setting in Google Ads refers to the ability to customise various settings within a specific advertising campaign to achieve specific marketing goals. These settings include parameters such as budget, ad scheduling, targeting options, bidding strategies, and ad formats.

By creating a custom campaign setting, advertisers can tailor their advertising campaigns to their specific needs and reach their target audience more effectively. For example, an advertiser could create a custom campaign setting that targets users in a specific geographic location, uses a specific bidding strategy, and shows ads only during certain times of the day.

Custom campaign settings can be created for a variety of ad formats, including search ads, display ads, video ads, and shopping ads. They are a powerful tool for optimizing advertising campaigns and achieving better ROI.

7. How would a Google Premier Partner approach optimizing a Google Ads campaigns?

A Google Premier Partner is an agency that has achieved a higher level of Google Ads expertise and has a track record of delivering exceptional results for its clients. When it comes to optimizing a Google Ads campaign, a Google Premier Partner will approach it with a strategic and data-driven mindset.

They would start by conducting a thorough analysis of the campaign’s performance, identifying areas for improvement, and developing a comprehensive optimization plan based on their findings. This would involve continually monitoring and adjusting the campaign’s settings, targeting, and messaging to ensure maximum ROI and achieving the client’s goals.

Additionally, a Google Premier Partner would have access to exclusive beta features and cutting-edge technology that can enhance campaign performance, giving them an edge over non-certified agencies.

8. How do you determine the most effective bidding strategy for a campaign? 

Choosing the right bidding strategy is crucial to the success of a Google Ads campaign. A certified Google Ads expert should evaluate several factors to determine the most effective bidding strategy for a campaign. These include the campaign goals, budget, target audience, and competition.

A thorough analysis of these factors will allow the expert to choose a bidding strategy that aligns with the campaign objectives and maximises the return on investment. In this way, the expert can ensure that the campaign’s budget is utilised efficiently and effectively to deliver the desired results.

The expert should consider the bidding options available within each strategy, such as manual bidding, automated bidding, or enhanced CPC. They should evaluate the pros and cons of each option and choose the one that best aligns with the campaign goals and budget. Regular monitoring and optimization of the bidding strategy throughout the campaign can help to ensure that it remains effective and efficient.

9. What types of ad campaigns would a Google Ads Agency recommend for different marketing goals?

A Google Ads Agency would recommend different types of ad campaigns for different marketing objectives based on various factors, such as the target audience, and budget. For instance, if the objective of a campaign is to drive more website traffic, the agency may suggest using responsive search ads that appear on the search results page.

On the other hand, if the goal is to increase brand awareness, they may recommend display ads that appear on websites or YouTube ads. Similarly, for mobile app install campaigns, they may suggest using app promotion ads or mobile app install campaigns. Ultimately, the agency would choose the ad format that is best suited for the campaign’s objective and target audience.

10. Should your Google Ads Partner experiment with different ad targeting options, such as location and demographic targeting?

Yes, a Google Ads Partner should experiment with different ad targeting options, including location and demographic targeting, as these can greatly impact the performance of a campaign. Targeting options such as location and demographics allow ads to reach specific audiences based on factors such as age, gender, interests, and geographic location.

By testing different targeting options, a Google Ads Partner can determine which options are most effective in reaching the target audience and driving conversions. This experimentation can help optimise the campaign’s targeting and ultimately improve its performance.

Additionally, experimenting with different targeting options allows the Google Ads Partner to identify new opportunities and potential audiences that may have been overlooked initially. For example, targeting a specific geographic location or demographic may reveal untapped markets or customer segments that were previously unknown.

By constantly testing and refining targeting options, a Google Ads Partner can stay ahead of the competition and continually improve the campaign’s performance. It is important to note that targeting options should be evaluated in conjunction with other factors such as ad format and bidding strategy to ensure that they work cohesively to achieve the campaign’s objectives.

11. What is the best approach to creating ad copy and landing pages for Google Ads campaigns?

The best approach to creating ad copy and landing pages for Google Ads campaigns is to focus on relevance and alignment with the campaign’s goals and target audience. Ad copy should be concise, attention-grabbing, and convey the campaign’s value proposition. It should also incorporate relevant keywords that match the user’s search query. Landing pages should be optimised for conversions and provide a seamless user experience.

This includes ensuring that the landing page is relevant to the ad copy and provides the user with the information they are seeking. The landing page should also have a clear call-to-action that aligns with the campaign’s goals. A certified Google Ads expert should continuously monitor and test the ad copy and landing pages to ensure that they are optimised for maximum performance.

AI can play a valuable role in optimizing ad copy and landing pages for Google Ads campaigns. Ad copy can be generated and optimised using machine learning algorithms that analyse user behaviour, search queries, and other relevant data points to determine the most effective ad copy.

AI-powered landing page optimization tools can analyse user behaviour on landing pages and make suggestions for improvements to increase conversion rates. Additionally, AI can help identify patterns and insights in ad and landing page performance, enabling a Google Ads expert to make data-driven decisions to continually improve the campaign’s effectiveness. By combining the expertise of a certified Google Ads expert with AI-powered tools, businesses can create highly effective ad campaigns that drive results.

12. What are best practices when using Google Analytics to track a Google Ads’ campaign performance?

It is vital that a Google Ads Consultant has experience with Google Analytics and uses it to track campaign performance. Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. By linking Google Ads and Google Analytics, a consultant can track important metrics such as click-through rate, conversion rate, and cost per conversion. This information is essential for making informed decisions about campaign optimization and budget allocation. Overall, a consultant who is experienced in using Google Analytics can provide a more comprehensive and effective approach to Google Ads campaign management.

Here are some best practices to consider when using Google Analytics to track a Google Ads campaign’s performance:

1. Link your Google Ads and Google Analytics accounts: By linking your accounts, you can track important metrics such as clicks, impressions, and conversions directly within Google Analytics.
2. Set up conversion tracking: Set up conversion tracking in Google Analytics to track specific actions on your website, such as form submissions or product purchases. This will provide valuable insights into the effectiveness of your ads and help you optimise your campaigns.
3. Use UTM parameters: UTM parameters are tags added to your campaign URLs that allow you to track the source, medium, and campaign name in Google Analytics. This information can help you better understand where your traffic is coming from, and which campaigns are driving the most conversions.
4. Use custom reports: Google Analytics offers a wide range of custom reports that allow you to view and analyse campaign performance data in a way that is tailored to your specific needs.
5. Continuously monitor and analyse data: Regularly review your Google Analytics data to identify trends and patterns in user behaviour. Use this information to make data-driven decisions about campaign optimization and budget allocation.13. How do you stay up-to-date with the latest changes and updates to the Google Ads platform?

A certified Google Ads expert should be committed to staying up-to-date with the latest changes and updates to the Google Ads platform. To do this, they should regularly attend webinars, read industry publications, and participate in Google Ads forums and communities. They should also subscribe to Google’s official blog and social media channels, which provide updates on new features, best practices, and changes to Google Ads policies.

Additionally, a consultant should continuously monitor campaign performance and experiment with new features and strategies to stay ahead of the competition and maximise the return on investment for their clients. By staying up-to-date with the latest developments in the platform, Google Ads experts can ensure that their campaigns are always optimised for success.

13. How do you stay up-to-date with the latest changes and updates to the Google Ads platform?

A certified Google Ads expert should be committed to staying up-to-date with the latest changes and updates to the Google Ads platform. To do this, they should regularly attend webinars, read industry publications, and participate in Google Ads forums and communities. They should also subscribe to Google’s official blog and social media channels, which provide updates on new features, best practices, and changes to Google Ads policies.

Additionally, a consultant should continuously monitor campaign performance and experiment with new features and strategies to stay ahead of the competition and maximise the return on investment for their clients. By staying up-to-date with the latest developments in the platform, Google Ads experts can ensure that their campaigns are always optimised for success.

14. What is the optimum approach to managing budgets for Google Ads campaigns?

Optimizing budget management is essential to ensure that a Google Ads campaign is effective and efficient. A certified Google Ads expert should consider various factors when managing budgets, such as the campaign goals, target audience, bidding strategy, and competition. The expert should also monitor the campaign’s performance regularly and adjust the budget accordingly to ensure that it is being utilised efficiently and effectively. An optimum approach to managing budgets for Google Ads campaigns is to start with a conservative budget, test different ad formats and targeting options, and gradually increase the budget based on the campaign’s performance.

The expert should also keep a close eye on the campaign’s cost per conversion and return on investment to ensure that the budget is being utilised efficiently. By continuously monitoring and optimizing the budget, a Google Ads expert can maximise the campaign’s performance and achieve the desired results.

In addition, it’s important for a Google Ads expert to have a clear understanding of the budget allocation options available in the Google Ads platform. For example, they should be familiar with the different bidding strategies and how they impact the budget, as well as the different campaign types and how they affect budget management.

Your Google Ads Consultant should also have experience in using budget optimization tools and techniques to help maximise the campaign’s performance. By staying up-to-date with the latest budget management strategies and tools, a Google Ads expert can ensure that they are providing the most effective and efficient management of a campaign’s budget.

15. How important is it to manage and optimise campaigns for different devices, such as Laptops, desktops, tablets, and mobile?

Managing and optimizing campaigns for different devices is crucial to the success of a Google Ads campaign. With the proliferation of mobile devices, users now access the internet from a variety of devices, including desktops, laptops, tablets, and smartphones. Therefore, a certified Google Ads expert should optimise campaigns for different devices to ensure that the ads are displayed correctly and provide a seamless user experience across all devices.

Optimizing campaigns for different devices involves considering factors such as ad format, targeting, bidding strategy, and landing page optimization. Ad formats should be optimised for each device to ensure that they are displayed correctly and provide a positive user experience. For example, mobile ads should be shorter and more concise, while desktop ads can be more detailed. Targeting should also be optimised for each device to ensure that the ads are displayed to the right audience on the right device.

The bidding strategy should also be adjusted based on the device, as the cost per click may differ between devices. Finally, landing pages should be optimised for each device to provide a seamless user experience. This includes ensuring that the landing pages are mobile responsive and load quickly.

In summary, managing and optimizing campaigns for different devices is important to ensure that the ads are displayed correctly, provide a positive user experience, and maximise the return on investment.

16. What are the importance and value of A/B testing ad copy and the corresponding landing pages?

A/B testing ad copy and corresponding landing pages is a crucial step in optimizing a Google Ads campaign. A/B testing involves creating two or more versions of an ad or landing page and comparing their performance to determine which version is most effective in achieving the campaign’s goals. This process allows advertisers to make data-driven decisions to improve the campaign’s performance.

By testing different versions of ad copy, advertisers can determine which messaging resonates best with their target audience and leads to higher click-through rates and conversions. A/B testing can also help advertisers identify which ad formats perform best, such as responsive ads versus display ads, or which ad placement generates the most clicks.

Testing different landing pages can also provide valuable insights into how users interact with the website and which page design and layout are most effective in driving conversions. Advertisers can test different elements, such as the call-to-action, headlines, images, and form fields to determine which variations generate the most leads or sales.

By continuously testing and optimizing ad copy and landing pages, advertisers can ensure that their Google Ads campaigns are delivering the best possible results and maximizing their return on investment.

17. What is the best approach to optimizing Google Ads campaigns for specific industries or verticals? 

The best approach to optimizing Google Ads campaigns for specific industries or verticals is to conduct thorough research and analysis of the industry and target audience. A certified Google Ads expert should understand the unique characteristics and challenges of the industry and identify the target audience’s needs and behaviour.

The expert should then develop a comprehensive keyword list and ad copy that is relevant to the industry and target audience. Additionally, the expert should tailor the ad format and targeting options to align with the industry’s best practices and the target audience’s preferences. This may include targeting specific geographic locations, using ad extensions that are relevant to the industry, and incorporating industry-specific language and terminology into the ad copy.

The landing page should also be optimised to provide a seamless user experience and address the target audience’s needs. Continuous monitoring and optimization of the campaign’s performance and metrics are essential to ensure that the campaign is delivering the desired results. By taking a tailored and comprehensive approach to optimizing Google Ads campaigns for specific industries or verticals, a certified Google Ads expert can maximise the campaign’s performance and return on investment.

Furthermore, it is important to keep up to date with industry trends and changes, as well as the latest updates to the Google Ads platform. Industry-specific conferences, publications, and forums can provide valuable insights into industry trends and best practices, while Google Ads certification programs and training can provide the latest knowledge and skills to optimise campaigns.

By staying up to date and incorporating industry-specific best practices into the campaign’s strategy, a certified Google Ads expert can develop a tailored approach that is effective for the industry or vertical.

Conclusion

In conclusion, working with a Google Ads consultant can be a game-changer for businesses looking to maximise their return on investment through online advertising. However, choosing the right consultant can be a daunting task, which is why it’s essential to ask the right questions.

The 17 FAQs outlined in this article provide a solid foundation for assessing a consultant’s expertise and approach to managing Google Ads campaigns. By asking these questions, businesses can gain valuable insights into a consultant’s experience with Google Ads and SEO, keyword research, ad copy and landing pages, ad formats and targeting options, bidding strategies, budget management, campaign optimization, and industry-specific best practices.

With this information in hand, businesses can make an informed decision when selecting a Google Ads consultant who can help them achieve their marketing goals and drive business growth.

If you’re looking for a reliable and experienced Google Ads consultant, look no further than 3R. Our team of certified Google Ads experts has years of experience managing successful campaigns for clients across various industries and verticals.

We understand the unique challenges and opportunities that each business faces, and we tailor our approach to meet their specific needs. Whether you’re just starting with Google Ads or looking to optimise an existing campaign, we’re here to help you achieve your marketing goals and grow your business. Contact us today to schedule a consultation and see how we can help take your online advertising to the next level!

You can read some of our testimonials here.

You can even A/B test your landing pages.

We offer several fully customisable Google Ads packages for Irish SMEs and Corporates. We also provide free Google Ads consultation!

Call us now on +353 (0) 89 466 2000 or +353 (0) 1 960 9023 or read our website to learn more about our Google Ads packages.